BCM 241


I entitled my Instagram account ‘iwaste_ewaste’ to reflect my DA’s subject and to capitalise on the link between Apple products, like iPhone, iPad, iWatch, and e-waste creation. The ‘i’ aims at the consumer’s role in e-waste; when ‘I waste’ an e-product, ‘e-waste’ results.
iwaste_ewaste is a product of the lecture material – 6 Steps to Build a Good DA.
1.      Determine the field sites to discover my media niche. 
This process revealed an audience of Australia’s Generation Z, who like to purchase Apple products.
2.      Gather the information
I researched Gen Z’s e-product consumption, to convince them to make informed, sustainable tech purchases.
3.      Identify epiphanies and post relevant content to build my Instagram page
I am a Gen-Zer and was a ‘buy the latest technology addict’ – discarding perfectly functioning e-devices. I used my own epiphany regarding the pollution and social injustice caused by tech production and e-waste as a guide to inform and promote epiphanies in others. 
4.      Do background research.
I examined Gen Z,’s attributes; like them being digital natives, visual learners, issues carers, change promoters and direct language responders with short attention spans, to build my persuasive messages.
5.      Analyse data and give simple explanations.
I evaluated other sites like, Greenpeace, Apple Sucks and The Hidden Cost of Apple and their messages on e-waste problems. I analysed and used intellectual and emotional visual and written appeals, plus audience feedback, to reach my media niche. 
6.      Post content on social media.
Freelance contributor Elise Moreau believes 5pm-7pm prime time Instagram postings receive more audience reaction. So, I posted then daily, before and after Apple’s new iPhone release. I modified my message to reflect the ongoing issues regarding e-device production and e-waste, and any emerging controversies. 
I have consolidated and expanded my media skills via the development of my public persona through the creation of iwaste_ewaste. My Gen Z participatory observation experience, regarding the research, information evaluation, content inclusion and modification has also contributed to this online presence.


Moreau, E 2021, ‘The Best Time to Post on Instagram in 2021’, Lifewire, weblog post, 19 January, viewed 6 October 2021, <https://www.lifewire.com/best-time-of-day-to-instagram-3485858&gt;.

McCrindle 2016, Generation Z defined; the five characteristics of today’s student, online video, 19 April, McCrindle, viewed 6 October 2021, <https://www.youtube.com/watch?v=QvCwcQmnyfE&gt;

3 thoughts on “BCM 241

  1. Hey really liked the idea of your digital artefact. I think you have done a great job in being vey clear in your timeline of production for this digital artefact. You didn’t include much in your plan on how you plan on completing the ethnographic part of your digital artefact. Would suggest to be more clear on that moving forward, I do like how you included a lot of links regarding the topic. Overall I’m very excited to see the future of this DA.


  2. Hey Adrian, The concept of cooking to bring people together is brilliant and definitely needed during these times. The video you have created provides a great overview of Cooking on the bright side and the need for it. When looking over the blog I have a couple of things that you might want to incorporate as you go along these include:

    Linking to the statistics you have used in your blog post. This allows people to visit the post and get an updated message keeping the post relevant and useful for individuals looking.

    Next is linking to your media niche and Feild site post in order to show the scope of your ethnographical research.

    On the topic of ethnographical research, you haven’t particularly referenced how this fits into your ethnographical research, such as the frameworks you are using and how you will be interacting with your media niche in relation to ethnography. This could be a key thing you can add in the following posts you are making.

    I have also done some exploring into your topic and I believe you could benefit from exploring this blog post that covers many recipes and Instagram accounts related to your topic. here


    Overall I am excited to see the progression of cooking on the Brightside. All the best with it and I will be watching regularly to see what you come up with.


  3. Hi Adrian, I thoroughly enjoyed watching your beta presentation and learning about what you have done so far. Changing your digital artefact mid way through the semester can be a scary thing to do but I think you have made a good decision as I could hear the enthusiasm when you were talking about your new DA about e waste. I enjoyed how you described your ideal target demographic in detail as knowing who exactly your target audience allows you to conduct clear and precise auto-ethnographic research on your niche. I found that you incorporated your peer comment as well as your understanding of the lecture materials effectively as you gave a couple of examples of how your peer comments and lecture material made you think about what you could do to improve DA. The use of hashtags in your Instagram page is great as well as it is allowing your niche to view your content.

    However, I did find reading through your blog post having watched your presentation that it was a bit repetitive as you had already mentioned the ‘6 Steps to Build a Good DA’ in your presentation. I think perhaps you could have mentioned some different readings from the lecture material possibly including how you incorporated some analytical framework techniques as this would have improved the professionalism of your post. Although you gave a brief explanation of the types of content you have been posting I feel as though you need to define your persona a bit clearer. One other thing I would add to your blog post would be tags as they can invite a larger audience to view your content which can ultimately lead to more engagement on your Instagram page. Overall I really enjoyed watching your presentation. Good luck with the rest of the digital artefact!


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