BCM 215

Kitchen IRL Pitch

My Digital Artefact (DA), Kitchen IRL, was inspired by playing virtual cooking games and my actual cooking activities during COIVD lockdown.
Kitchen IRL will provide recipes to turn unhealthy cooking-game food into tasty, nutritional meals.
The Australian media has reported an increase in depression in the population since the 2020 Covid restrictions. According to The Guardian Australia, (July 14, 2021), almost 30% of Australians aged between 18-34 experienced high or very high levels of psychological distress in June 2021, compared with 18% aged 35-64, and 10% in those older than 65. Cooking improves mental health. (Jha, 2021.) Kitchen IRL will help the audience fulfil their emotional, nurturing needs and increase their memory. 
Due to restrictions on outdoor and/or social/cultural pursuits, many younger people have discovered cooking. As 40% of digital gamers are aged 18-34, many are part of this recent, expanded cooking demographic and might enjoy the unique combination of modified gaming recipes and real-life cooking experience that Kitchen IRL will provide. 
After surveying 1,006 parents in 2018, Kids News, (October 28, 2018), found that 45.7% of teenagers aged 12 – 18 could not follow a recipe. This demographic often plays cooking simulation games but rarely cooks in real life. Kitchen IRL can show this target audience that cooking is fun while improving their culinary education and lifestyle skills. 
According to HealthStats NSW, in 2002, 53% of adult males and 39% of adult females were overweight or obese.  In 2019, this had increased where 59% of adult males and 53% of adult females were overweight or obese. Kitchen IRL will communicate modified digital game recipes designed for better nutrition and weight loss. Unlike the games, accurate ingredient measurement and preparation methods will be developed and provided. 
So, get into Kitchen IRL – get into the kitchen – and get cooking!

Jha, M 2021, ‘Psychological Benefits of Cooking: Cook, Not Just for Taste Buds’, Calmsage, 21 May, viewed 15 August 2021, <https://www.calmsage.com/psychological-benefits-of-cooking/&gt;
Martin, S 2021, ‘Covid’s mental health toll: one in five Australians report high levels of psychological distress’, The Guardian, 14 July, viewed 16 August 2021, <https://www.theguardian.com/world/2021/jul/14/covids-mental-health-toll-one-in-five-australians-report-high-levels-of-psychological-distress&gt;
Scarr, L 2018, ‘Teenage kids need to learn how to cook to keep themselves healthy’, KidsNews, 28 October, viewed 16 August 2021, <https://www.kidsnews.com.au/health/teenage-kids-need-to-learn-how-to-cook-to-keep-themselves-healthy/news-story/a286f8a04fbe5b3f2150193067182c85&gt;.
Yanev, V 2021, ‘Video Game Demographics – Who Plays Games in 2021’, Techjury, weblog post, 5 August, viewed 16 August 2021, <https://techjury.net/blog/video-game-demographics/#gref&gt;.

2 thoughts on “BCM 215

  1. Hi Adrian! I think this is a great idea! I like the way you have included a podcast in your pitch video, it allows the reader to see what you are going to produce. The way you have formatted your post is very clear and concise. Your video is also very eye catching with images that match what is being said. The sources you have linked seem to be very useful for your topic. The only note I have for you is to have a think about what your analytical frame is, and implement it for the beta. It will help you with your research process. Otherwise I think your pitch is very good and I am excited to see how your project goes.


  2. Hi! I was a little confused as to which post was your actual pitch, the use of categories or something on your blog might help your audience to navigate through your posts a little easier. I liked how creative and detailed your video was and how you are planning an inclusive DA Project. I also think it is incredibly relevant how you have included COVID-19 in your post and isolation. I do enjoy all the statistics that you have placed in your post although I think maybe you could have provided a visual image or something to show a detailed explanation of the timeline of your project. I’m excited to see this project develop!


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